The Spice Girls. Remember them? They burst onto the music scene in 1996 with their pop-tastic single Wannabe. I heard it on the radio the other day and, while I was singing along and doing the dance moves (what? You mean you don’t?), it set me thinking.

I talk a lot about social media strategy, and the basics can be illustrated pretty simply by Wannabe.

The song, in all its 90s pop wisdom, is talking about the need to build trust before anything goes any further (it’s not worded quite like that…) and never a truer word could be said for your social media content.

These Wannabe lyrics are exactly the thoughts that are running through someone’s head when they come and like your Facebook page, follow your Instagram account or sign up for your email list:

“I won’t be hasty, I’ll give you a try
If you really bug me then I’ll say goodbye.”

Sure, they’ll like your page, but if your content is overly self-promotional, boring or just non-existent then you have lost them. Unlike!

“Now don’t go wasting my precious time,
Get your act together we could be just fine “

You’re on a warning here. You started off posting some really great stuff but then you let it slip. Your fans are not happy, but they’re giving you the benefit of the doubt. You have time to turn this around, so get creative and set up a proper content schedule. Plan what you are going to post every day and stick to it. Commit to putting out really great content for your fans to lap up.

“If you wanna be my lover, you have got to give,
Taking is too easy, but that’s the way it is.”

Nobody likes a selfish lover. Make sure that you give your fans and followers useful information. Share your top tips and small actionable hints. Put content out there that makes a difference to your fans. Help them. They will love you for it.

Zigazig ah.