How not to write a social media post

Social media is all about engaging with your audience and making sure any content you share resonates with them. This article will guide you on how to write a social media post, and how NOT to!

It is called SOCIAL media for a reason. It’s about conversations and getting to know one another a little bit, even if you’re a corporate entity.

It is NOT about you selling your company or your products or services. That is the sort of trust that you have to earn over time, through consistently useful content.

The other day, my husband asked me for some help on wording a job ad for his company, for which the same rules would apply as for creating a normal Instagram, Facebook, or LinkedIn post: talk about the person first, and you can mention yourself later.

The video below is a fairly accurate role play replay of an exact conversation my husband and I had the other day. We won’t win any Oscars, but it illustrates the point nicely.

He asked for my help specifically for a job ad for LinkedIn, which is a platform where sometimes can slip into corporate spiel rather than remembering the rules of social conversation. Honestly, what he had written was so awful! It was all about the company and not the person who might be looking for a job just like that.

In the video I give loads of examples of how it could be made better – and therefore get a higher response – and also apply these to social media posts in general.

My facial expressions are also a joy to behold.

I hope you have found this useful and it will help you think about how to write a social media post next time you want to create something really juicy that your followers will love.


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